W&W Woman - The interview series featuring Ali Wood, founder of Jude Knitwear
Tell us about yourself and your journey towards living more sustainably:
I’m a mother to two beautiful children, son Otis (3) and daughter Finley (1). Being a parent to two little ones I am perplexed by the staggering amount of packaging and waste that comes with the territory, and I struggle with it daily! The toys, the clothing and all the throw away products of convenience…. Its a bit scary, but I do try and minimise the use of these products as much as I can. It makes me more determined to create products that are as eco-friendly and sustainable as possible, and that last for a life time. That’s why I love working with wool (Merino)….. Merino is grown year-round by Australia’s 70 million Merino sheep, consuming a simple blend of water, air, sunshine and grass.
When Merino fibre is disposed of, it will naturally decompose in soil in a matter of years, slowly releasing valuable nutrients back into the earth. Every year Australian Merino sheep produce a new fleece, making Merino a completely renewable fibre source.
Buying sustainable where we can to me is a no-brainer. The less stress we can place on our surrounds, the better. For some it isn’t completely achievable to be conscious all the time, but if everyone made one considered and conscious decision as a consumer, a little bit can go a long way. I’m loving the fact that the people are moving away from the fast fashion and throw away culture…. My mantra is to buy better, buy less, choose wisely and hold onto good quality items for longer.